Doctor’s Society of Berne | 2010

Logo Redesign

The old logo, a woodcut designed by Paul Boesch in the 40ies, visualises the essential. The staff of Aesculapius and the symbol of Berne, the bear. The redesign considers the application on electronic media, the bear’s expression is combative.

Woodcut by Paul Boesch, 40ies
Redesign 2010